360° BROADCASTING
ORGANIZATION
Movies, TV Series, Virtual Reality, Video Games
IN PRODUCTION
WHAT THE PROD
Cinema and Broadcasting
WHAT THE PROD develops ambitious series and feature films, fiction and documentaries. Among them, the next film by the prestigious animation director Sylvain Chomet ( The Triplets of Belleville, The llusionist ) on the life of Marcel Pagnol or even the innovative animated biopic Alain Poiré, The King of Comedy on the career of this extraordinary producer at the helm of more than 300 feature films. What The Prod is also currently writing an animated serie adapted from the Syberia video game saga created by Benoît Sokal.
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WHAT THE GAME
Digital
In the hearth of 3rd generation images
WHAT THE PROD also develops digital content : VR experiences, video games. These creations support productions in a 360° digital strategy, Metaverse (notably with The Sandbox), immersive experiences, co-branding with brands.
ABOUT US
What The Prod and What The Game are two production companies created and managed by Ashargin Poiré and Valérie Puech.
Based in Paris, What The Prod develops feature films and series with a strong level of artistic requirement. In October 2025, it first movie will be released in theaters : The Magnificent life of Marcel Pagnol, an 2D animated biopic directed by Sylvain Chomet (The triplets of Belleville, The Illusionnist), coproducted with Mediawan, delivered in more than 60 countries by Wild Bunch and Sony Classics.
Installed in the East-South of France, in Aix-en-Provence, What The Game devises video games and immersive experiences, anchored in the territory, combining entertainment and cultural heritage.
Surrounded by the best artists and technicians, the two subsidiaries offer ambitious works reachable by all.
OUR PARTNERS
OUR TEAM
Ashargin Poiré
President /
Producer
Valerie Puech
Executive officer / Producer
Anne-Laure Poulet
Production Manager
Julie Duprat
Production Assistant
Address
99 avenue Achille Peretti, Neuilly-sur-Seine, 92200
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1440 chemin de Saint-jacques, 13100 Le Tholonet