Movies, TV Series, NFT's, Metaverse, WEB3, Virtual Reality, Video Games
Cinema and Broadcasting
WHAT THE PROD develops ambitious series and feature films, fiction and documentaries. Among them, the next film by the prestigious animation director Sylvain Chomet ( The Triplets of Belleville, The llusionist ) on the life of Marcel Pagnol or even the innovative animated biopic Alain Poiré, The King of Comedy on the career of this extraordinary producer at the helm of more than 300 feature films. What The Prod just acquired the rights from the publisher Microids to adapt, for an animated series, the Syberia video game saga created by Benoît Sokal.
Digital & Web 3.0
In the hearth of 3rd generation images
WHAT THE PROD also develops digital content : NFT's, VR experiences, video games. These creations support productions in a 360° digital strategy: NFT drops, Metaverse ( notably with The Sandbox), immersive experiences, co-branding with brands.
Founded by Ashargin Poiré and Valérie Puech, WHAT THE PROD produces series and feature films of fiction, animation and documentaries.
In 2022, Loick Tanguy joined the team as CMO to initiate the development of a 360° digital strategy and projects for video games, NFT, metaverse and Web3.
WHAT THE PROD likes to innovate, to explore narrative techniques, visual processes and graphic styles, by surrounding itself with some of the most talented artistic collaborators, in order to produce "Made of France" works with strong international potential.
21, Rue du Faubourg Saint-Antoine, Passage du Cheval Blanc, Paris, Ile-de-France 75011
09 87 74 49 33